Digital marketing has seen consistent growth in the last few years. It’s no longer just about investing in banner ads or SEM. Digital marketing has grown to become an extensive, multi-faceted strategy for businesses looking to reach new audiences and drive sales. With so many digital marketing trends emerging and evolving over time, it can be difficult to keep up with what’s relevant and what will remain important moving forward. While some digital marketing trends might seem like passing fads that won’t have staying power, others have the potential to fundamentally alter the way marketers approach their strategies going forward. If you’re still trying to figure out where your business should invest your resources in the coming year or so, here are seven of the most significant trends we anticipate seeing in 2022:

Video Marketing Will Continue To Grow

Video has been one of the most popular forms of marketing for years now, and it’s showing no signs of slowing down. In fact, data from studies suggest that video will account for more than 80% of all internet traffic by 2020. The exact percentage of traffic isn’t the most important takeaway here, though. Rather, it’s that video has become an essential part of the modern digital marketing strategy. This is due in large part to the fact that video allows brands to tell their stories in a way that is much more compelling and personal than other forms of content. The statistics and data points that brands typically rely on when they publish blog posts just don’t have the same impact as a video. Not only do they take longer to digest and retain, but they don’t elicit the same emotional response as a video does.
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AI Will Continue To Grow In Importance

Artificial intelligence is another trend that has been steadily growing in popularity over the last few years. Its expansion is set to continue into the next few years, as AI becomes a more significant part of marketing strategy for businesses. The use of AI in marketing has grown significantly in recent years thanks to the rise of chatbots. For businesses looking to improve their customer service, chatbots are a convenient and cost-effective solution. AI-powered bots allow companies to automate the way they respond to customer questions and concerns, while still providing personalized and helpful responses. And this isn’t the only area where AI can be used to enhance digital marketing. AI is also incredibly useful for automating repetitive tasks and streamlining various processes within a business. This provides significant benefits for marketers, who can use AI to streamline their processes and save significant amounts of time and energy.

Virtual Reality Will Become Even More Popular

VR has been around for a few years now, but it has seen significant growth in the last few years, thanks in large part to the release of affordable VR headsets like the Oculus Go. Virtual reality has proven incredibly useful for businesses looking to drive engagement and generate leads. VR can allow brands to create highly immersive experiences that make users feel like they’re actually a part of that experience. And these experiences can be easily shared across social media platforms like Facebook and YouTube, allowing them to reach an even wider audience. Because VR allows brands to create truly unique experiences that aren’t easily replicated on other platforms, it has the potential to be more valuable than ever in the coming years.

Responsive Design Will Be Essential

Responsive design has been an essential part of digital marketing for years now. But as the years go on, the need for businesses to invest in responsive design becomes even more apparent. Unfortunately, many businesses still don’t invest in responsive design. In fact, many digital marketers still struggle to understand the full importance of responsive design. Because responsive design allows marketers to create a single piece of content and then seamlessly transform it into multiple, customized experiences for each user, it allows brands to reach a much broader audience. But, it’s not enough to just be responsive to some extent. Marketers need to be fully responsive. Otherwise, they run the risk of alienating large portions of their audience and missing out on valuable leads and sales.

Dark Launching Will Be A Thing Again

Dark launching has been a part of digital marketing for years now. But it has grown in popularity in recent times, thanks in large part to the rise of AI and the increasing importance of testing different aspects of a strategy. Dark launching allows brands to release and promote new products or campaigns without waiting until they are completely finished and ready to be released. This approach was initially used to help reduce the cost of releasing a new product or campaign. But it has since evolved into something that allows brands to test their new strategies to see if they work before investing too much time and energy into them. Because modern businesses are able to use AI to analyze campaign data, they’re better equipped than ever to determine whether their new strategies are worth investing in or not.

Voice Search Will Be Bigger Than Ever

Voice search has blossomed into a major trend in the digital marketing space in the last few years. And it has the potential to become even more significant in the coming years. Because brands are able to optimize their content for voice search, it’s significantly easier for them to reach new audiences and drive sales. And voice search is particularly significant for businesses with highly mobile audiences. This is because mobile devices are primarily used for voice search. And most businesses aren’t optimizing their content for voice search. As a result, smartphones are being used to access information and make purchases, making it significantly easier for businesses to be left behind.

Conclusion

These are just a handful of the significant trends we anticipate seeing in 2022. Digital marketing is constantly changing and evolving, which means that there are always new trends worth paying attention to. If you’re still trying to figure out where your business should invest its resources in the coming years, it might be helpful to take a step back and examine what digital marketing even is. And once you understand the basics, you can start to identify where you want to focus your efforts.

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