Design trends come in two flavours: the ones that make websites better, and the ones that make portfolios prettier. Here's our honest split for this year.
Worth stealing
- Oversized typography — one confident headline beats three competing ones.
- Purposeful motion — reveals and micro-interactions that guide the eye, not distract it.
- Dark themes done properly — with real contrast ratios, not grey-on-grey.
- Cursor-reactive backgrounds — subtle depth that makes a page feel alive.
- Sticky storytelling sections — content that stacks and unfolds as you scroll.
Good motion answers a question the visitor didn't know they had: "where should I look next?"
Skip these
Scroll-hijacking that fights the user's finger, loading screens longer than the content deserves, and carousels holding your most important message hostage on slide three. If a trend slows the visitor down without rewarding them, it's decoration, not design.
The test we apply
Every effect on a page must pass one question: does this help someone decide, find or buy faster? If yes, ship it. If it's just showing off — one showpiece per page, maximum.
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